Colleen Schwoerke

Robin Jennings

Laura Potts

CMP, HMCC - President

Vice President

Business Development Manager

Years ago, Colleen took a leap of faith and left the security of her job to follow her dream of opening PlanIt Right. She believed that she could do work that she loved while providing a valuable service to others. Colleen took 20+ years of meetings and event management experience and has grown PlanIt Right from one person to a global team. Colleen brings passion, positive energy and commitment to all aspects of the business. This combined with a belief in gratitude and giving back have contributed to the client relationships that PlanIt Right has built over the years.

Colleen and Robin have been collaborating on meetings and events for 17 years. Sharing the same values and work ethic as Colleen, Robin decided to join PlanIt Right 4 years ago. She has 22 years of meeting planning & project management experience in the pharmaceutical, medical, and education sectors, and truly shines in program design, onsite hospitality, and venue management. Her true passion lies in building relationships with the attendees during the planning process allowing them to have a positive meeting experience from start to finish.

Laura exudes positivity, passion and professionalism in every project that she manages. She has over 20 years of hospitality management, corporate sales and on-site execution. The depth and strength of her communication skills and customer service have afforded her the privilege of managing meetings for some of the top Fortune 500 companies around the world. Laura has a love of travel, a heartfelt desire to exceed client’s expectations and many years of diverse meeting planning experience that has contributed to a long list of happy clients and attendees.

Loves Puzzles (which makes complete sense looking at her chosen career), studied Spanish in Mexico while in college, loves dogs (she has a Maltese and a Chihuahua mix), has flown in a helicopter over the active volcano in Hawaii.

Beekeeper in training. Used to dream of being a Park Ranger which led her to spend 7 months camping her way across all the National Parks in the U.S.

Enjoys running to relax. Was a swim performer for Sea World and in the the water skiing show. Loves travel.

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 (833) 752-6484


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